Branding
ANIMATION REEL
I was tasked to create an animated branding reel for Mystré, a speakeasy-style bar brand for the 2025 Brand Expo. Using After Effects, I was able to capture the brand’s identity into one reel.
Speaking of Mystré, this conceptual bar brand was a collaborative effort between Tylia Simpson and I for our Branding course (Kudos to Tylia for being an amazing brand partner!).
Brand Identity
Our brand draws inspiration from the Art Deco movement, with a subtle and mysterious twist. We created a geometric pattern that modernizes the 1920s aesthetic, incorporating a keyhole motif to evoke a speakeasy vibe. This idea carried into our reel, where a sequence shows the keyhole opening to reveal the part of brand’s logo. At the same time, we serve drinks to our customers very discreetly, as the reel’s opener depicts a wine glass being poured liquid onto.
